Pacha encapsulates a few branding and marketing elements that makes it the roaring success it is.  Short catchy name with simple but highly recognizable logo, celebrity brand ambassadors such as David Guetta and then the action of merchandising the living daylights out of their concept!  With this recipe Pacha has been going for over 40 years since their start in Sitges and I suspect that their is no stopping them. In line with the meaning of Pacha “world” – the world is Pacha’s oyster.  www.pacha.com