When you need something extra to keep you customers spending more time at your establishment, you create an event. Wineries don’t generally need to entice visitors but maybe there’s method in attracting people in off-peak hours such as 8am on a Saturday. Coastline Event Management Conferencing and Sport stepped up to meet the challenge and introduced a Vine to Valley Trail Run series in Hermanus this year. 6 events covering a 6 and a 12km distance taking participants through the vineyards of Hemel-en-Aarde. The last event for 2018 opened up the exclusive coastal pathways of Benguela Cove at the entrance to Hermanus to runners. The Vine2Valley Trail Run Series was fun and I look forward to the next series!